Central Mall SED Developments New Cairo Egypt is a large shopping mall located in the heart of New Cairo. The mall is one of the largest malls in the Middle East and North Africa region, and is the largest in Egypt. The mall features over 200 stores, restaurants, and entertainment venues, including a large food court, a cinema, and a bowling alley. The mall also features a large selection of international and local brands, as well as a variety of services, including a bank, a post office, and a pharmacy. The mall is also home to a number of events, such as concerts, exhibitions, and conferences.